We in Vegan Oslo, together with several others from NOAH - for dyrs rettigheter, Norsk vegansamfunn, Veggispreik and more, were lucky to get invited this Friday to taste the new “grønnsaksboller” (vegetable balls) IKEA are launching.
IKEA is betting big - with their 800 million customers each year they expect to sell a 100 million tons of these new vegetable balls a year, which is a third of what they currently sell of the world famous IKEA meatballs.
The new focus on these vegetable balls are the result of an interest in the environment and animal welfare. They want to get more people to eat sustainable and cruelty free food, with the largest focus on sustainability. WWF reports (1) that if we continue to eat like we do today, we’re going to need 3 earths to feed the world's population by 2050.